If you want to play fetch, you will have to keep
throwing the ball.

One of the most common marketing principles is “reach and frequency”. The reality is that for your message to be most effective you have to bring it to lots of people lots of times.

Embrace whatever you are doing with your whole being.

When you’re passionate about what you are offering, it comes across. If you want people to shout the praises of your product or service, you need to show you believe in it with all of your heart. Enthusiasm – like barking -
is contagious.

If what you want is buried, dig until you find it.

Most top dogs didn’t start out that way. Overnight success often takes years of hard work to achieve, so if you know the answer is out there,
keep digging until you find it. The best way to have an idea is to unearth lots of ideas.